The Blogging Workshop

This workshop will cover the basics of setting up your blog, how to create remarkable content, and content distribution methods that will get your posts in front of the right people. Of all the possible hobbies you can take up, blogging is one of the most effective ways to grow as a person and feel satisfied.




- It is a form of journaling, and very therapeutic.
- It’s an easy creative outlet.
- You’ll become a better writer.
- It can help you create healthy life habits since it requires time, commitment and discipline.
- You might even make some money out of it.


Blogging is also hugely beneficial for businesses. If you’re an entrepreneur or considering starting your own business, a blog will help build you your business acumen and confidence.

- You’ll prove yourself as a thought-leader in your industry.
- Regular content on your site shows that your business is current and active.
- If done correctly, your content will help draw new clients to your business.
- You’ll have something to distribute on your social media pages to get in front of your current and prospective customers.


Through a pre-training worksheet you’ll learn:
- How to establish a home for your blog.
- Blog themes and design considerations.
- Essential plugins to help solve problems.


In the live workshop, we’ll go over the best practices, including:
- How to pick a topic and title.
- Formatting and optimising your post, including images.
- Promoting offers for lead generation.
- Promoting your blog posts.
- Using social media effectively.
- Analysing your performance.


Finally, we’ll talk about what success looks like to you and what action you need to take to get there. Hint: consistency is key! You’ll leave educated and inspired to get writing on your blog.


About Your Host:

Jennifer Fuller has 18+ years of marketing experience in direct and digital marketing. She’s the owner of Fuller Times, a UK-based consultancy that helps female entrepreneurs demystify marketing and grow their businesses online. Jen's interest in online marketing has branched her out into web design, content, and inbound marketing. She's lived in Gaborone for over 4 years and is a Director of SensoBaby and the founder of Botswana Family Gems.

Event Properties

Event Date 24-02-2018 9:00 am
Event End Date 24-02-2018 12:00 pm
Registration Start Date 05-02-2018 6:00 am
Capacity Unlimited
Individual Price P250.00
Organizer Botswana Family Gems
Phone +267 71510805
Website http://www.familygems.co.bw
Facebook https://www.facebook.com/BWFamilyGems/
Location News Cafe Gaborone
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